Social Media in 61 woorden

You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)

Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

About Patrick Petersen

Patrick Petersen is consultant, docent-trainer, schrijver-auteur op gebied van Online Marketing, internettechnieken en interaction design