Archive for maart, 2010

Kijkers bepalen de nominaties voor de MTV Movie Awards 2010

– 31 maart 2010Posted in: Algemeen

Voor het eerst mag er internationaal worden gestemd voor de MTV Movie Awards . MTV heeft bekend gemaakt dat voor de MTV Movie Awards de kijkers dit jaar de macht in handen hebben. Zij bepalen wie er genomineerd worden voor de MTV Movie Awards 2010. En dat,.. is weleens anders geweest.

Per direct en tot 9 april 2010 12:00 uur kunnen filmfans hun stem uitbrengen op de speciale website MovieAwards.MTV.com. Stemmen kan in 13 categorieën. De finale van de MTV Movie Awards wordt live uitgezonden op 7 juni om 03:00 uur Nederlandse tijd,

Er zijn in 2010 drie nieuwe categorieën toegevoegd, namelijk: ‘BEST ASS-KICKING STAR’, ‘BEST SCARED AS SH*T PERFORMANCE’ en ‘GLOBAL SUPERSTAR’.

De MTV Movie Awards 2010 categorieën zijn:

BEST MOVIE (tijdens de live uitzending kan hierop nog steeds gestemd worden)
BEST COMEDIC PERFORMANCE
BEST VILLAIN
BEST KISS
BEST FIGHT
BEST MALE PERFORMANCE
BEST FEMALE PERFORMANCE
BEST FEMALE BREAKOUT STAR
BEST MALE BREAKOUT STAR
BEST WTF MOMENT
GLOBAL SUPERSTAR (nieuwe categorie)
BEST ASS-KICKING STAR (nieuwe categorie)
BEST SCARED AS SH*T PERFORMANCE (nieuwe categorie)

Hoofdstuk 12 Handboek Online Marketing: 9 vormen van ‘social media expert’-zijn:

Patrick Petersen

– 25 maart 2010Posted in: Algemeen, Als spreker, Social Network, social networking

Zoals bekend kijk ik kritisch naar iedereen die zich out-of-the-blue ‘Social media expert’ noemt. Daarom spreek ik ook over de Zin en Onzin van Social media omdat er nog veel wordt nagepraat, gebabbelt maar te weinig hard wordt gemaakt op basis van eigen succescases.

Hieronder 9 vormen van ‘social media expert’-zijn:

1 The Pretender - This is the person who everyone loves to hate. The newly arrived and minted “expert” who has barely used any tools beyond Facebook and Twitter, has hardly any friends or followers, and bases most of their thinking on what they just read from the dozen or so social media “gurus” who frequently share free advice on their blogs.

2 The Trainer/Teacher – Being a great teacher is a gift and not many people truly have it. If you are a natural trainer or teacher, you have the ability to make complex ideas that are part of social media easy to understand. After listening to your direction, someone new to using the tools and thinking about social media will feel dramatically more comfortable using the tools and (most importantly) why they should even bother.

3 The Professional Speaker - Popular sentiment is to treat these people as the biggest blowhards in the industry because they get up on stage and get paid to talk about social media. It is the existence of this type of expert, however, that often creates the inspiration and excitement about social media as a whole. Once again, not everyone is necessarily good at taking this role – but listening to a great speaker about social media can create a real impact across the entire industry. Speakers may be the rising tide that can lift everyone else’s boats in the entire industry.

4 The Content Curator - I have blogged at length about how I believe content curators will be among one of the most important social media jobs of the future. While some may equate the job to that of a digitally savvy librarian, I see the role of a curator as much more of an editor about a particular topic. The curators are the ones that can help us make sense of the exploding amount of content online. The almighty search algorithm won’t be enough.

5 The Event Organizer - In social media, there are lots of great events. From the more official conferences and summits to the less formal meetups and tweetups. If your gift is in creating really engaging moments for people to gather in real life and to facilitate those moments, you might fit this category. The Event Organizer, too, is vital for the social media industry to thrive because they are the ones that drive the real moments where virtual relationships become real.

6 The Community Manager - Having a great community manager may be one of the most difficult roles to fill on a digital team, because the skill set can be quite elusive. A great community manager is dealing with real conversations in real time and reacting to those conversations transparently. If you happen to have these skills and use them well, you could easily grow into the very center of an organization’s entire social media efforts (a great place to be).

7 The Content Creator - This is one of the most public types of social media experts because their expertise is on display consistently. Content creators are great at writing thoughts in blog posts, sharing their every thought via Twitter, or creating video. In the right role, content creators can become indispensible assets to a team and generate highly original content to engage an audience.

8 The Marketing Strategist - If I have one intention with this post, it is to point out very distinctly that not every social media expert should automatically be put into this category. If you are a marketing strategist, you know the best way to use social media to achieve a marketing objective such as promoting a product or service. You don’t blindly create a “platform” for a client with every social media tool, or consider “start by listening and then engage people in a conversation” actionable strategic advice. Instead, you are able to solve a real business problem with a smart plan for using social media, and entirely capable of admitting which business problems social media may not be the best solution for.

9 The Designer/Builder - In some ways, this is the most important type of social media expert – because these are actually the people who make real solutions. Strategy is great, but at some point you need a real execution plan and these are the experts who can get it done. More importantly, they will also be able to provide advice based on experience for how you may want to implement your plans, and what strategy or tactics you may want to stay away from.

Tags: sociale media, type

Impressie spreken op #crminnovation over de Zin en Onzin van Social Media into CRM

Patrick Petersen

– 18 maart 2010Posted in: Algemeen, Als spreker, docent social media, domeinnaamstrategie

Impressie spreken op #crminnovation te Arnhem over de Zin en Onzin van Social Media into CRM:

Tags: arnhem, crm innovation, docent sociale media, event, optreden, sociale media, spreken

18 maart 2010: spreken op #CRM Innovation over de zin en onzin van social media crm

Patrick Petersen

– 18 maart 2010Posted in: Als spreker, boeken Patrick Petersen, column Patrick Petersen

18 maart 2010: spreken op #CRM Innovation over de zin en onzin van social media crm, het zal confronterend, zeer actueel, visueel, to the point en leerzaam zijn..

Tags: beeckestijn, crm, hogeschool, opleidingen, social media

VOL=VOL: tweedaagse training van de auteur van het Handboek Online Marketing + iPod + boek op 14 en 15 april 2010 te Amsterdam

Patrick Petersen

– 17 maart 2010Posted in: Algemeen, Als spreker, AtMost, docent social media

VOL=VOL. Een tweedaagse training van de auteur van het Handboek Online Marketing + iPod + boek op 14 en 15 april 2010 te Amsterdam. Leer alles over sociale media, de ultieme marketingmix anno 2010, hernieuwde aanpak van zoekmachinemarketing, mobiele marketing, viral, buzz..

Nog drie plaatsen beschikbaar! De training is met iPod en boek, inclusief lunch, pen, kladblok. De locatie is eenvoudig bereikbaar in Amsterdam.

Meer info en boeking: http://tinyurl.com/ybqy7o5

Tags: docent sociale media, online marketing, training

Nielsen: internationale top 100 van sites

Patrick Petersen

– 13 maart 2010Posted in: Algemeen, AtMost, conversie

Cijfers van de onderzoekers van The Nielsen company kunnen we een hoge betrouwbaarheid toedichten. Zo hebben zij over januari 2010 de top 100 van sites samengesteld uit de rankings uit Engeland, Frankrijk, Duitsland, Italië, Spanje, Zwitserland, Brazlie, VS en Australië. Het internetminded Nederland en bijvoorbeeld ook Japan zijn spijtig niet meegenomen. Wat we zien in deze top 100 van sites en het unieke bezoek op de sites is een overheersing door zoekportalen. Media en sociale netwerken doen het internationaal goed (Facebook op plaats 5) bovendien lijken in de genoemde landen zoekers Google, MSN/ LIVE en Yahoo! qua marktaandeel dichter bij elkaar te liggen dan bijvoorbeeld in Nederland. Opvallend zijn de hoge rankings van de online retails zoals eBay (9), Wal-Mart (28), DELL (57) en Amazon (11). MTV is deels aanwezig in de vorm van Nickelodeon op plaats 65. Noemenswaardig is de 24e plaats voor Twitter.